Starting pricePricing on requestBased on features, licenses and credits
Free trial / planFree trial of sales plans
Vettlo score83/100
G2 user rating4.5/59,212 reviews
ZoomInfo Review (2026): Pricing, Pros and Cons
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Short answer
ZoomInfo ranks #2 of 6 in our B2B contact data providers ranking (83/100). Best for enterprise go-to-market teams. Pricing on request: Based on features, licenses and credits.
What is ZoomInfo?
ZoomInfo sells sales, marketing and talent data products. Its sales editions are ZoomInfo Professional, Copilot Advanced and Copilot Enterprise, priced by features, number of licenses and credit usage.
Who it's best for
Mid-market and enterprise sales and marketing teams running account-based programs across large territories.
Why we rank it
It's the broadest data platform on this list, covering contacts, company data and marketing products from one vendor, with a free trial of the sales plans.
Pros and cons
Strengths
- The broadest platform, from prospecting to ABM
- Free trial of sales editions
- Deep integrations for CRM and marketing tools
Watch-outs
- No public pricing; quotes depend on licenses and credits
- More platform than a small team needs
Skip it if: You're a small team that needs a few hundred contacts a month.
ZoomInfo pricing
Pricing on request: Based on features, licenses and credits. Free plan or trial: Free trial of sales plans.
From ZoomInfo's pricing page, checked on the date at the top of this review. See how it compares on price in our B2B contact data providers pricing overview.
How we scored ZoomInfo
B2B data providers score: 83/100
Coverage & accuracy (30%)5/5
Phone & mobile data (15%)4.5/5
Enrichment & integrations (20%)5/5
Compliance & data sourcing (10%)4/5
Ease of use (10%)3.5/5
Price & value (15%)1.5/5
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
How ZoomInfo compares
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | Apollo.io | Data plus outreach on a budget | $49/seat/mo | 86/100 |
| 2 | ZoomInfo | Enterprise go-to-market teams | Pricing on request | 83/100 |
| 3 | Lusha | Simple self-serve contact lookups | $37.45/mo | 81/100 |
| 4 | Cognism | Verified mobile numbers | Pricing on request | 77/100 |
| 5 | Kaspr | Small teams that need phone numbers | $49/user/mo | 75/100 |
| 6 | UpLead | Pay-as-you-grow list building | $74/mo | 71/100 |
Alternatives and comparisons
ZoomInfo FAQ
How much does ZoomInfo cost?
Pricing on request: Based on features, licenses and credits. Free plan or trial: Free trial of sales plans.
Is ZoomInfo worth it?
ZoomInfo scores 83/100 in our B2B contact data providers ranking, where it is best for enterprise go-to-market teams. It's a weaker fit if: you're a small team that needs a few hundred contacts a month.
Does ZoomInfo have a free plan or trial?
Free trial of sales plans.
What are the best ZoomInfo alternatives?
In our B2B contact data providers ranking, the closest alternatives are Apollo.io, Lusha and Cognism.