Starting price$49/seat/moBasic, billed annually
Free trial / planFree plan; 14-day trial
Vettlo score86/100
G2 user rating4.7/59,851 reviews
Apollo.io Review (2026): Pricing, Pros and Cons
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Short answer
Apollo.io ranks #1 of 6 in our B2B contact data providers ranking (86/100) and #1 of 6 in our sales engagement platforms ranking (84/100). Best for data plus outreach on a budget. Paid plans start at $49/seat/mo (Basic, billed annually).
What is Apollo.io?
Apollo.io pairs a contact database its pricing page sizes at 240 million contacts and 30 million companies with email sequencing and core CRM integrations.
Who it's best for
Startups and mid-market teams that want prospect data and outreach in one subscription.
Why we rank it
A free plan and a $49 Basic plan put a large database and outreach in reach of small teams that can't justify a quote-based data contract.
Pros and cons
Strengths
- Large database with outreach built in
- Free plan to start
- Published pricing from a free plan up
Watch-outs
- Phone data uses credits and varies by region
- Fewer compliance controls marketed than enterprise data vendors
Skip it if: You need the deepest firmographic and intent data for enterprise account-based selling.
Apollo.io pricing
Paid plans start at $49/seat/mo (Basic, billed annually). Free plan or trial: Free plan; 14-day trial.
From Apollo.io's pricing page, checked on the date at the top of this review. See how it compares on price in our B2B contact data providers pricing overview.
How we scored Apollo.io
B2B data providers score: 86/100
Coverage & accuracy (30%)4.5/5
Phone & mobile data (15%)3.5/5
Enrichment & integrations (20%)4.5/5
Compliance & data sourcing (10%)3/5
Ease of use (10%)4.5/5
Price & value (15%)5/5
Sales engagement score: 84/100
Sequencing & multichannel (25%)4/5
Deliverability & sending controls (20%)4/5
Contact data & prospecting (15%)5/5
CRM integration & sync (15%)4/5
Analytics & coaching (10%)3.5/5
Price & value (15%)4.5/5
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
How Apollo.io compares
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | Apollo.io | Data plus outreach on a budget | $49/seat/mo | 86/100 |
| 2 | ZoomInfo | Enterprise go-to-market teams | Pricing on request | 83/100 |
| 3 | Lusha | Simple self-serve contact lookups | $37.45/mo | 81/100 |
| 4 | Cognism | Verified mobile numbers | Pricing on request | 77/100 |
| 5 | Kaspr | Small teams that need phone numbers | $49/user/mo | 75/100 |
| 6 | UpLead | Pay-as-you-grow list building | $74/mo | 71/100 |
Alternatives and comparisons
Apollo.io FAQ
How much does Apollo.io cost?
Paid plans start at $49/seat/mo (Basic, billed annually). Free plan or trial: Free plan; 14-day trial.
Is Apollo.io worth it?
Apollo.io scores 86/100 in our B2B contact data providers ranking, where it is best for data plus outreach on a budget. It's a weaker fit if: you need the deepest firmographic and intent data for enterprise account-based selling.
Does Apollo.io have a free plan or trial?
Free plan; 14-day trial.
What are the best Apollo.io alternatives?
In our B2B contact data providers ranking, the closest alternatives are ZoomInfo, Lusha and Cognism.