Skip to content
vettlo

Best Sales Software in 2026

The software a sales team runs on: a CRM to track deals, a sales engagement platform for outreach, contact data to find buyers, a dialer to call them and conversation intelligence to learn from every call. Each shortlist below is scored on criteria built for that job, with prices checked against the vendors' own pricing pages.

Short answer

Our top picks across 5 sales categories, from shortlists scored on published criteria:

  • Salesforce Sales Cloud (91/100): our top pick for CRM software.
  • Apollo.io (84/100): our top pick for sales engagement platforms.
  • Gong (88/100): our top pick for conversation intelligence tools.
  • Apollo.io (86/100): our top pick for B2B contact data providers.
  • Nooks (84/100): our top pick for sales dialers.

Sales software categories

Coming next

We're researching these categories and will publish them as soon as pricing and data are verified: sales commission software.

Sales software FAQ

What is the best CRM software?

Salesforce Sales Cloud ranks first of the 8 CRM software we scored, at 91/100. See the full shortlist for who each tool is for and what it costs.

What are the best sales engagement platforms?

Apollo.io ranks first of the 7 sales engagement platforms we scored, at 84/100. See the full shortlist for who each tool is for and what it costs.

What are the best conversation intelligence tools?

Gong ranks first of the 5 conversation intelligence tools we scored, at 88/100. See the full shortlist for who each tool is for and what it costs.

What are the best B2B contact data providers?

Apollo.io ranks first of the 6 B2B contact data providers we scored, at 86/100. See the full shortlist for who each tool is for and what it costs.

What are the best sales dialers?

Nooks ranks first of the 6 sales dialers we scored, at 84/100. See the full shortlist for who each tool is for and what it costs.

How does Vettlo rank sales software?

Each category has its own weighted criteria, published on the review. Tools get a 0 to 5 rating per criterion, converted to a score out of 100; vendors cannot pay for a position. See our methodology page for details.