Starting price$37.45/moStarter, billed yearly, 4,800 credits per year, 1 seat
Free trial / planFree plan (40 credits a month)
Vettlo score81/100
G2 user rating4.3/51,671 reviews
Lusha Review (2026): Pricing, Pros and Cons
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Short answer
Lusha ranks #3 of 6 in our B2B contact data providers ranking (81/100). Best for simple self-serve contact lookups. Paid plans start at $37.45/mo (Starter, billed yearly, 4,800 credits per year, 1 seat).
What is Lusha?
Lusha is a self-serve contact data tool with a Chrome extension and CRM integrations. A verified email costs 1 credit and a phone number costs 5 credits.
Who it's best for
SMB and mid-market reps who want to look up contacts quickly without a sales-led contract.
Why we rank it
Transparent, self-serve plans and a permanent free plan make it easy to start, and its credit costs are spelled out on the pricing page.
Pros and cons
Strengths
- Permanent free plan with 40 credits a month
- Clear credit costs: 1 per email, 5 per phone
- Premium plan includes 5 free seats and team credit allocation
Watch-outs
- Phone numbers use credits five times faster than emails
- Unused annual credits reset at the end of the year
Skip it if: You need millions of records for bulk enrichment; look at the Scale plan or enterprise vendors.
Lusha pricing
Paid plans start at $37.45/mo (Starter, billed yearly, 4,800 credits per year, 1 seat). Free plan or trial: Free plan (40 credits a month).
From Lusha's pricing page, checked on the date at the top of this review. See how it compares on price in our B2B contact data providers pricing overview.
How we scored Lusha
B2B data providers score: 81/100
Coverage & accuracy (30%)4/5
Phone & mobile data (15%)4/5
Enrichment & integrations (20%)4/5
Compliance & data sourcing (10%)3.5/5
Ease of use (10%)5/5
Price & value (15%)4/5
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
How Lusha compares
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | Apollo.io | Data plus outreach on a budget | $49/seat/mo | 86/100 |
| 2 | ZoomInfo | Enterprise go-to-market teams | Pricing on request | 83/100 |
| 3 | Lusha | Simple self-serve contact lookups | $37.45/mo | 81/100 |
| 4 | Cognism | Verified mobile numbers | Pricing on request | 77/100 |
| 5 | Kaspr | Small teams that need phone numbers | $49/user/mo | 75/100 |
| 6 | UpLead | Pay-as-you-grow list building | $74/mo | 71/100 |
Alternatives and comparisons
Lusha FAQ
How much does Lusha cost?
Paid plans start at $37.45/mo (Starter, billed yearly, 4,800 credits per year, 1 seat). Free plan or trial: Free plan (40 credits a month).
Is Lusha worth it?
Lusha scores 81/100 in our B2B contact data providers ranking, where it is best for simple self-serve contact lookups. It's a weaker fit if: you need millions of records for bulk enrichment; look at the Scale plan or enterprise vendors.
Does Lusha have a free plan or trial?
Free plan (40 credits a month).
What are the best Lusha alternatives?
In our B2B contact data providers ranking, the closest alternatives are Apollo.io, ZoomInfo and Cognism.