Apollo.io vs ZoomInfo: Which Should You Choose in 2026?
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Short answer
In our B2B data providers ranking, Apollo.io scores 86/100 and ZoomInfo scores 83/100. Apollo.io publishes its prices and bundles outreach with the data; ZoomInfo sells by quote and goes deeper on intent and account signals for larger go-to-market teams.
Pick Apollo.io if…
- You want to see the price before you talk to sales
- You need data and email sequences in one subscription
- You're a startup or small team that may start on the free plan
Pick ZoomInfo if…
- You run account-based selling across large territories
- You want buyer intent, website visitor and champion tracking signals
- You can negotiate an annual contract and want one vendor for sales and marketing data
What it costs
Annual billing, 10 seats, from Apollo.io's list prices. ZoomInfo doesn't publish prices, so its column shows the edition that matches each need.
| Need | Apollo.io plan | Apollo.io per year | ZoomInfo plan | ZoomInfo per year |
|---|---|---|---|---|
| Contact data and email sequences | Basic ($49) | $5,880 | Professional | Quote |
| More credits, AI features and call recording | Professional ($79) | $9,480 | Professional | Quote |
| Buyer intent and account signals | Organization ($119), 12 intent topics | $14,280 | Copilot Advanced | Quote |
Apollo.io Organization requires at least 3 seats. ZoomInfo prices by features, number of licenses and credit usage; get a written quote for the same seat count before comparing. Prices from Apollo.io and ZoomInfo pricing pages, checked Oct 26, 2026. Vendors change plans often; confirm before you buy.
Plans and features side by side
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Published pricing | $49, $79 and $119 per seat per month, billed annually | No; quote based on features, licenses and credits |
| Free plan | Yes, 900 credits per seat per year | No; free trial of the sales plans |
| Credits per seat | 30,000 a year on Basic, 48,000 on Professional, 72,000 on Organization | A set number of monthly credits per package |
| What a credit buys | Email 1 credit, phone number 8 credits | Each export of a contact or company profile costs 1 credit |
| Email sequences | Unlimited from Basic (2 per team on Free) | AI email generation listed on Professional |
| Dialer | Listed from Basic | Not listed in the sales plans |
| Buyer intent | 1 intent topic on Free, 6 on Basic and Professional, 12 on Organization | Intent signals from Copilot Advanced; custom and real-time intent on Copilot Enterprise |
| API access | On Custom plans | Not compared here |
| G2 user rating | 4.7/5 (9,851 reviews) | 4.5/5 (9,212 reviews) |
| Vettlo score | 86/100 | 83/100 |
"Listed from" means the feature first appears on that plan on the vendor's public pricing page.
Where Apollo.io is stronger
- Price you can see. Every self-serve plan has a published per-seat price, and credits are granted upfront at the start of each billing cycle.
- Data and outreach in one tool. Sequences, a dialer and a meeting scheduler come with the paid plans, so a small team doesn't need a separate engagement tool.
- A free way in. The free plan stays free with no time limit, and the trial includes 75 credits.
Where ZoomInfo is stronger
- Account signals. Copilot Advanced adds account fit scoring, buyer intent, website visitors and champion tracking.
- Enterprise depth. Copilot Enterprise adds real-time and custom intent signals, advanced reporting and a dedicated customer service manager.
- Breadth of data products. One vendor covers sales, marketing and talent data, with integrations for CRM and marketing tools.
How to decide
- Estimate how many emails and phone numbers each rep needs per month; phone numbers cost 8 Apollo.io credits each.
- Get a written ZoomInfo quote for the same seat count and credit volume.
- Pull the same 100 target accounts in both trials and compare match rates and phone accuracy.
- Decide whether you also need sequencing; if you do, add your engagement tool's cost to the ZoomInfo quote.
Apollo.io vs ZoomInfo FAQ
Is Apollo.io cheaper than ZoomInfo?
Apollo.io publishes prices from $49 per seat per month billed annually and has a free plan. ZoomInfo doesn't publish prices, so compare Apollo.io's plan against a written ZoomInfo quote for the same seats and credits.
Is ZoomInfo data better than Apollo.io?
ZoomInfo is built for enterprise go-to-market teams and adds intent and account signals on its Copilot editions. Data quality varies by region and segment, so test both on your own target accounts.
Does Apollo.io have a free plan?
Yes. The free plan includes 900 credits per seat per year and 2 sequences per team, with no time limit.
Can I use Apollo.io and ZoomInfo together?
Yes, some teams use ZoomInfo for account data and intent and Apollo.io for sequencing, but you pay for two data subscriptions.
Other options
If neither fits, see our full ranking of 6 B2B contact data providers, with who each one is for and what it costs. Or see our guide to the Apollo.io alternatives. Or see our guide to the ZoomInfo alternatives.