Reach buyers while they compare software.
Vettlo readers arrive with a buying question, on shortlists, comparisons and reviews for the category you sell in. List your product, set a cost-per-click bid and pay only for visits to your site.
Live in four steps
- Create an accountSign in with your work email; no password needed.
- Add your listingChoose a category, add your product details and landing page with UTM parameters.
- Set your bidSee the top bid and your estimated position in the category before you commit.
- Add funds and go liveOnce our editors approve the listing and your balance covers your bid, it appears on the shortlist.
Simple, prepaid and capped by you
From $2.00 per visit
Bids move in $0.50 steps. You're charged your own bid for each valid click.
Start with $250
No contract and no minimum monthly spend. Add funds when you need them.
Monthly caps and pauses
Set a monthly budget; listings pause automatically when you reach it.
Scores and reviews aren't for sale
Partner placement changes where your product appears in a category list. It doesn't change your score, our review or what we write about competitors. Every review carries a disclosure that partner compensation may affect which products we include and where they appear.
Listings are reviewed by our editors before they go live. We may edit descriptions for accuracy and decline products that don't fit a category. See the advertiser terms.
FAQ
Where will my product appear?
At the top of the shortlist for the category you choose, ordered by bid among approved partners, with a link to your landing page.
What counts as a billable click?
A visit from a reader to your landing page through your listing. Clicks from known bots, repeat clicks from the same visitor within 24 hours, and clicks when your balance or monthly cap is reached are not charged.
How do I pay?
Add funds from your dashboard. Funds are prepaid and deducted per valid click.
Can I see results?
Yes. Your dashboard shows clicks, paid clicks and cost per day and per listing, with a CSV export. Add UTM parameters to your landing page to see conversions in your own analytics.
Do I need to be on Vettlo's shortlist already?
No. If we've scored your product, your existing review card moves up. If we haven't, your listing appears with the details you provide, marked as not yet scored.
Ready to reach software buyers?
Create your account in a minute.