Short answer
The best ZoomInfo alternative for most teams is Apollo.io (86/100). Free plan and a published $49 Basic plan; email sequencing included.
- Apollo.io (86/100): best all-round alternative with published pricing.
- Cognism (77/100): best for verified mobile numbers.
- Lusha (81/100): best for self-serve lookups.
- Kaspr (75/100): best for small teams on a predictable budget.
- UpLead (71/100): best for small list-building budgets.
ZoomInfo is the broadest B2B data platform, but it's sold by quote and built for large go-to-market teams. Teams look elsewhere when they want published pricing, a smaller commitment, or better mobile numbers for a specific motion. These are the alternatives we'd shortlist.
Why teams look for ZoomInfo alternatives
- No public pricing. ZoomInfo prices by features, licenses and credits, and only shares numbers through sales.
- More platform than needed. Small and mid-sized teams often use a fraction of the sales, marketing and talent products.
- Mobile number quality for phone-heavy teams. Teams that live on the phone often compare providers specifically on verified mobiles.
- Self-serve buying. Some teams want to start on a free plan and upgrade without a sales cycle.
ZoomInfo alternatives compared
| Tool | Why pick it | Starting price | Free plan / trial | Vettlo score |
|---|
| ZoomInfo (for reference) | Enterprise go-to-market teams | Pricing on request | Free trial | 83/100 |
| Apollo.io | Best all-round alternative with published pricing | $49/seat/mo | Free plan + 14-day trial | 86/100 |
| Cognism | Best for verified mobile numbers | Pricing on request | Data sample | 77/100 |
| Lusha | Best for self-serve lookups | $37.45/mo | Free plan | 81/100 |
| Kaspr | Best for small teams on a predictable budget | $49/user/mo | Free plan | 75/100 |
| UpLead | Best for small list-building budgets | $74/mo | 7-day trial | 71/100 |
Starting prices are the lowest paid plan listed on each vendor's pricing page on Oct 14, 2026, billed annually where shown. ZoomInfo and Cognism list no public prices. Credit allowances differ by vendor; see each tool below. Scores use the same weighted criteria as our b2b contact data providers ranking.
The alternatives
Starting price$49/seat/moBasic, billed annually
Free trial / planFree plan; 14-day trial
Vettlo score86/100
Apollo.io pairs a contact database its pricing page sizes at 240 million contacts and 30 million companies with email sequencing and core CRM integrations.
What you gain over ZoomInfo
- Free plan and a published $49 Basic plan
- Email sequencing included
What you give up
- Less depth for enterprise account-based marketing
- Phone data coverage varies by region
Skip it if: You need the deepest firmographic and intent data for enterprise account-based selling.
Starting pricePricing on requestStandard and Pro plans include 5 seats
Free trial / planFree data sample; demo
Vettlo score77/100
Cognism sells prospecting data on Standard and Pro plans, both with 5 seats included, plus CRM enrichment as an add-on or standalone product. Pricing is tailored by quote.
What you gain over ZoomInfo
- Phone-verified mobiles and on-demand verification on Pro
- Free data sample before buying
What you give up
- Also sold by quote, with no public pricing
- No free trial listed
Skip it if: Your outreach is email-only and price-sensitive.
Starting price$37.45/moStarter, billed yearly, 4,800 credits per year, 1 seat
Free trial / planFree plan (40 credits a month)
Vettlo score81/100
Lusha is a self-serve contact data tool with a Chrome extension and CRM integrations. A verified email costs 1 credit and a phone number costs 5 credits.
What you gain over ZoomInfo
- Permanent free plan and transparent credit costs
- Starter from $37.45 a month billed yearly
What you give up
- Phone reveals cost 5 credits each
- Lighter on bulk enrichment below the Scale plan
Skip it if: You need millions of records for bulk enrichment; look at the Scale plan or enterprise vendors.
Starting price$49/user/moStarter, billed annually ($65 monthly)
Free trial / planFree plan; no card needed
Vettlo score75/100
Kaspr offers unlimited B2B emails on paid plans with a yearly allowance of phone numbers and direct emails: 1,200 phone credits on Starter and 2,400 on Business ($79/user/mo annually).
What you gain over ZoomInfo
- Unlimited B2B emails on paid plans
- Published per-user prices and a free plan
What you give up
- Yearly caps on phone and direct email credits
- Lighter integrations
Skip it if: You need large-scale CRM enrichment or intent data.
Starting price$74/moEssentials, billed annually, 2,040 credits per year
Free trial / plan7-day free trial (5 credits)
Vettlo score71/100
UpLead sells contact data in credit plans: Essentials at $74 a month billed annually with 2,040 credits a year, and Plus at $149 with 4,800. Extra credits cost $0.50 to $0.60.
What you gain over ZoomInfo
- Published prices and overage costs
- 7-day free trial
What you give up
- Modest credit allowances on lower plans
- No built-in outreach
Skip it if: You need enrichment at volume or built-in outreach.
How we picked these alternatives
Every tool here comes from our b2b contact data providers shortlist. We ordered them by how well each one solves the most common reasons teams leave ZoomInfo, not only by overall score. See our methodology.
ZoomInfo alternatives FAQ
What is the best alternative to ZoomInfo?
For most teams, Apollo.io: it publishes prices, has a free plan and includes outreach. Phone-heavy teams should also trial Cognism for verified mobile numbers.
Is there a cheaper alternative to ZoomInfo?
Lusha, Kaspr, UpLead and Apollo.io all publish prices starting between about $37 and $74 a month. ZoomInfo doesn't publish prices, so compare against a written quote.
Which ZoomInfo alternative has a free plan?
Apollo.io, Lusha and Kaspr have free plans. UpLead offers a 7-day trial and Cognism offers a free data sample.
Vettlo Editorial TeamResearched and written by the Vettlo editorial team using our methodology. Prices and plan details come from each vendor's public pricing page.