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Review · B2B data providers

Cognism Review (2026): Pricing, Pros and Cons

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Short answer

Cognism ranks #4 of 6 in our B2B contact data providers ranking (77/100). Best for verified mobile numbers. Pricing on request: Standard and Pro plans include 5 seats.

4

Cognism

Best for verified mobile numbers
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Starting pricePricing on requestStandard and Pro plans include 5 seats
Free trial / planFree data sample; demo
Vettlo score77/100
G2 user rating4.5/51,377 reviews

What is Cognism?

Cognism sells prospecting data on Standard and Pro plans, both with 5 seats included, plus CRM enrichment as an add-on or standalone product. Pricing is tailored by quote.

Who it's best for

Outbound teams that live on the phone and need mobile numbers that connect.

Why we rank it

It focuses on phone-verified mobile numbers, and its Pro plan adds on-demand mobile verification for priority prospects.

Pros and cons

Strengths

  • Phone-verified mobile numbers
  • On-demand mobile verification on Pro
  • Free data sample before you buy

Watch-outs

  • No public pricing
  • No free trial listed

Skip it if: Your outreach is email-only and price-sensitive.

Cognism pricing

Pricing on request: Standard and Pro plans include 5 seats. Free plan or trial: Free data sample; demo.

From Cognism's pricing page, checked on the date at the top of this review. See how it compares on price in our B2B contact data providers pricing overview.

How we scored Cognism

B2B data providers score: 77/100

Coverage & accuracy (30%)4/5
Phone & mobile data (15%)5/5
Enrichment & integrations (20%)4/5
Compliance & data sourcing (10%)4/5
Ease of use (10%)4/5
Price & value (15%)2/5

Each criterion is rated 0 to 5 and weighted for the category. See our methodology.

How Cognism compares

#ToolBest forStarting priceScore
1Apollo.ioData plus outreach on a budget$49/seat/mo86/100
2ZoomInfoEnterprise go-to-market teamsPricing on request83/100
3LushaSimple self-serve contact lookups$37.45/mo81/100
4CognismVerified mobile numbersPricing on request77/100
5KasprSmall teams that need phone numbers$49/user/mo75/100
6UpLeadPay-as-you-grow list building$74/mo71/100

Alternatives and comparisons

Cognism FAQ

How much does Cognism cost?

Pricing on request: Standard and Pro plans include 5 seats. Free plan or trial: Free data sample; demo.

Is Cognism worth it?

Cognism scores 77/100 in our B2B contact data providers ranking, where it is best for verified mobile numbers. It's a weaker fit if: your outreach is email-only and price-sensitive.

Does Cognism have a free plan or trial?

Free data sample; demo.

What are the best Cognism alternatives?

In our B2B contact data providers ranking, the closest alternatives are Apollo.io, ZoomInfo and Lusha.

Vettlo Editorial Team

Researched and written by the Vettlo editorial team using our methodology. Prices and plan details come from each vendor's public pricing page.