Short answer
Apollo.io is our top pick for small businesses, scoring 88/100 when price and ease of use carry more weight. Paid plans start at $49/seat/mo (Basic, billed annually).
This list uses the same tools and ratings as our main B2B contact data providers ranking, reweighted for teams of roughly 1 to 50 people: price and ease of use count for more, and enterprise depth counts for less. Tools that score 70 or higher on the small-business weights are included.
The reviews
Starting price$49/seat/moBasic, billed annually
Free trial / planFree plan; 14-day trial
Main score86/100
Apollo.io pairs a contact database its pricing page sizes at 240 million contacts and 30 million companies with email sequencing and core CRM integrations.
Who it's best for
Startups and mid-market teams that want prospect data and outreach in one subscription.
Strengths
- Large database with outreach built in
- Free plan to start
- Published pricing from a free plan up
Watch-outs
- Phone data uses credits and varies by region
- Fewer compliance controls marketed than enterprise data vendors
Skip it if: You need the deepest firmographic and intent data for enterprise account-based selling.
Read our full Apollo.io review →
Starting price$37.45/moStarter, billed yearly, 4,800 credits per year, 1 seat
Free trial / planFree plan (40 credits a month)
Main score81/100
Lusha is a self-serve contact data tool with a Chrome extension and CRM integrations. A verified email costs 1 credit and a phone number costs 5 credits.
Who it's best for
SMB and mid-market reps who want to look up contacts quickly without a sales-led contract.
Strengths
- Permanent free plan with 40 credits a month
- Clear credit costs: 1 per email, 5 per phone
- Premium plan includes 5 free seats and team credit allocation
Watch-outs
- Phone numbers use credits five times faster than emails
- Unused annual credits reset at the end of the year
Skip it if: You need millions of records for bulk enrichment; look at the Scale plan or enterprise vendors.
Read our full Lusha review →
Starting price$49/user/moStarter, billed annually ($65 monthly)
Free trial / planFree plan; no card needed
Main score75/100
Kaspr offers unlimited B2B emails on paid plans with a yearly allowance of phone numbers and direct emails: 1,200 phone credits on Starter and 2,400 on Business ($79/user/mo annually).
Who it's best for
Small sales teams and recruiters who need a steady supply of phone numbers at a predictable price.
Strengths
- Unlimited B2B emails on paid plans
- Published per-user pricing in USD, EUR and GBP
- Free plan with monthly email and phone credits
Watch-outs
- Phone and direct email credits are capped per year
- Enrichment and integrations are lighter than enterprise vendors
Skip it if: You need large-scale CRM enrichment or intent data.
Read our full Kaspr review →
Starting price$74/moEssentials, billed annually, 2,040 credits per year
Free trial / plan7-day free trial (5 credits)
Main score71/100
UpLead sells contact data in credit plans: Essentials at $74 a month billed annually with 2,040 credits a year, and Plus at $149 with 4,800. Extra credits cost $0.50 to $0.60.
Who it's best for
Small teams that build targeted lists a few hundred contacts at a time.
Strengths
- Published prices and overage costs
- 7-day free trial
- Highly rated by users (4.7/5 on G2)
Watch-outs
- Modest credit allowances on lower plans
- Professional plan is annual-only with custom pricing
Skip it if: You need enrichment at volume or built-in outreach.
Read our full UpLead review →
Starting pricePricing on requestBased on features, licenses and credits
Free trial / planFree trial of sales plans
Main score83/100
ZoomInfo sells sales, marketing and talent data products. Its sales editions are ZoomInfo Professional, Copilot Advanced and Copilot Enterprise, priced by features, number of licenses and credit usage.
Who it's best for
Mid-market and enterprise sales and marketing teams running account-based programs across large territories.
Strengths
- The broadest platform, from prospecting to ABM
- Free trial of sales editions
- Deep integrations for CRM and marketing tools
Watch-outs
- No public pricing; quotes depend on licenses and credits
- More platform than a small team needs
Skip it if: You're a small team that needs a few hundred contacts a month.
Read our full ZoomInfo review →
Starting pricePricing on requestStandard and Pro plans include 5 seats
Free trial / planFree data sample; demo
Main score77/100
Cognism sells prospecting data on Standard and Pro plans, both with 5 seats included, plus CRM enrichment as an add-on or standalone product. Pricing is tailored by quote.
Who it's best for
Outbound teams that live on the phone and need mobile numbers that connect.
Strengths
- Phone-verified mobile numbers
- On-demand mobile verification on Pro
- Free data sample before you buy
Watch-outs
- No public pricing
- No free trial listed
Skip it if: Your outreach is email-only and price-sensitive.
Read our full Cognism review →
How we weighted this list
| Criterion | Main ranking | Small business |
|---|
| Coverage & accuracy | 30% | 22% |
| Phone & mobile data | 15% | 11% |
| Enrichment & integrations | 20% | 14% |
| Compliance & data sourcing | 10% | 7% |
| Ease of use | 10% | 20% |
| Price & value | 15% | 26% |
FAQ
What are the best B2B contact data providers for small businesses?
Apollo.io scores highest (88/100) once price and ease of use carry more weight, followed by Lusha, Kaspr.
How is this different from your main ranking?
Same tools and the same 0 to 5 ratings, but price and ease of use count for more, because small teams rarely have an admin or a big budget. The weights are in the table on this page. Kaspr move into the top three as a result.
Which B2B contact data providers are cheapest for a small team?
See the starting prices in the comparison table; free plans and trials are listed next to them. Price the plan that covers your team size, not only the entry plan.
What should a small business look for?
A free plan or low entry price, quick setup without an admin, and the two or three features you need on day one. Avoid paying for enterprise controls you won't use yet.
Vettlo Editorial TeamResearched and written by the Vettlo editorial team using our methodology. Prices and plan details come from each vendor's public pricing page.