Gong vs Avoma: Which Should You Choose in 2026?
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Short answer
In our conversation intelligence ranking, Gong scores 88/100 and Avoma scores 82/100. Gong is the deeper platform for large revenue teams; Avoma covers call scoring and deal risk through published add-ons, without an enterprise contract.
Pick Gong if…
- You're a mid-market or enterprise sales org with a RevOps team
- You want coaching, deal inspection and forecasting on one platform
- Budget allows for an annual contract with a platform fee
Pick Avoma if…
- You want published prices and a free trial
- Only some of your team records calls and the rest just view them
- You want call scoring and deal risk without an enterprise contract
What it costs
Annual billing, 10 recording seats, from Avoma's list prices. Gong doesn't publish prices, so its column shows a quote.
| Need | Gong plan | Gong per year | Avoma plan | Avoma per year |
|---|---|---|---|---|
| Recording, transcripts and notes saved to CRM | Quote | Quote | Startup ($19) | $2,280 |
| Plus AI call scoring and coaching | Quote | Quote | Startup + Conversation Intelligence ($48) | $5,760 |
| Plus deal risk and forecasting | Quote | Quote | Startup + Conversation and Revenue Intelligence ($77) | $9,240 |
Gong prices licenses per user and adds a platform fee that depends on the number of users. Avoma's Startup plan allows up to 25 paid seats; viewers and collaborators are free. Prices from Gong and Avoma pricing pages, checked Oct 26, 2026. Vendors change plans often; confirm before you buy.
Plans and features side by side
| Feature | Gong | Avoma |
|---|---|---|
| Published pricing | No; per-user licenses plus a platform fee | Yes: Startup $19, Enterprise $39 per seat per month billed annually |
| Who needs a paid seat | Priced per user | Only people who record meetings; viewers are free |
| Call scoring and coaching | Core of the platform | Conversation Intelligence add-on, $29 per seat: AI call scoring, custom scorecards such as SPICED and MEDDICC |
| Deal risk and forecasting | Gong Forecast | Revenue Intelligence add-on, $29 per seat: deal risk alerts, deal health score, forecasting |
| Integrations | Integrations with your existing stack are free | Notes save to CRM records on Startup; native CRM integrations listed with Revenue Intelligence |
| Free trial | No free trial listed | 14 days with all add-ons, no card needed |
| G2 user rating | 4.7/5 (6,779 reviews) | 4.6/5 (1,365 reviews) |
| Vettlo score | 88/100 | 82/100 |
"Listed from" means the feature first appears on that plan on the vendor's public pricing page.
Where Gong is stronger
- Depth. Coaching, deal inspection and pipeline insight are the core of the product rather than add-ons.
- One platform. Engagement, forecasting and enablement products run on the same conversation data.
- Free integrations. Its pricing page says connecting your existing tools costs nothing extra.
Where Avoma is stronger
- Transparent cost. Every plan and add-on has a published price, so you can budget without a sales cycle.
- Pay only for recorders. Viewers and collaborators are free, which keeps the bill down for managers and cross-functional teams.
- Try before you buy. A 14-day trial includes every add-on and needs no card.
How to decide
- Count how many people record calls versus only review them.
- List the features you need on day one: notes, scoring, deal risk or forecasting.
- Price Avoma with only the add-ons you need, then ask Gong for a quote at the same seat count.
- Run Avoma's trial on a week of real calls and ask Gong for a pilot or reference customers your size.
Gong vs Avoma FAQ
Is Avoma cheaper than Gong?
Avoma publishes prices from $19 per seat per month billed annually, with call scoring and deal intelligence as $29 add-ons. Gong doesn't publish prices and charges a platform fee on top of per-user licenses, so get a quote to compare.
Does Gong have a free trial?
Gong's pricing page doesn't list a free trial; it builds a custom proposal. Avoma offers a 14-day trial with all add-ons and no card.
Is Avoma a good Gong alternative?
For growing teams, yes: it covers AI call scoring, deal risk alerts and forecasting at published prices. Gong goes deeper for large revenue orgs that want engagement, forecasting and enablement on one platform.
Do viewers need a paid seat?
Not on Avoma, where viewers and collaborators are free. Gong prices licenses per user.
Other options
If neither fits, see our full ranking of 4 conversation intelligence tools, with who each one is for and what it costs. Or see our guide to the Gong alternatives.