Short answer
The best HubSpot alternative for most teams is Pipedrive: best for sales automation without Professional pricing.
- Pipedrive (82/100): best for sales automation without Professional pricing.
- Zoho CRM (78/100): best for depth on a tight budget.
- Freshsales (76/100): best for an all-in-one sales CRM at a low price.
- Salesforce Sales Cloud (91/100): best for enterprises with complex processes.
- Close (75/100): best for phone-heavy inside sales teams.
HubSpot Sales Hub is a strong CRM, especially when marketing already runs on HubSpot. Teams usually look elsewhere when they need sales automation without the jump to Professional pricing, want something simpler for reps, or need a phone-first or enterprise-grade tool. These are the alternatives we'd shortlist.
Why teams look for HubSpot alternatives
- The jump to Professional. HubSpot lists email sequences and forecasting on Sales Hub Professional at $90 per seat per month plus a $1,500 one-time onboarding fee, against $7 for Starter.
- Costs that grow with seats. Per-seat pricing across tiers adds up quickly as a sales team grows.
- More CRM than the team needs. Small pipeline-first teams sometimes find HubSpot's breadth slows reps down.
- Very complex processes. Large organizations with territories and multi-team rules may need deeper customization.
HubSpot alternatives compared
| Tool | Why pick it | Starting price | Free plan / trial | 10 seats, year one* | Vettlo score |
|---|
| HubSpot Sales Hub (for reference) | Teams that want marketing and sales on one database | From $7/seat/mo | Free plan for 2 users | $840 | 88/100 |
| Pipedrive | Best for sales automation without Professional pricing | From $14/seat/mo | 14-day trial | $1,680 | 82/100 |
| Zoho CRM | Best for depth on a tight budget | From $14/user/mo | Free for 3 users | $1,680 | 78/100 |
| Freshsales | Best for an all-in-one sales CRM at a low price | From $9/user/mo | 21-day trial | $1,080 | 76/100 |
| Salesforce Sales Cloud | Best for enterprises with complex processes | From $25/user/mo | Free Suite + trial | $3,000 | 91/100 |
| Close | Best for phone-heavy inside sales teams | From $35/user/mo | 14-day trial | $4,200 | 75/100 |
| Attio | Best for startups that want a flexible data model | From $35/user/mo | Free plan for 3 seats | $4,200 | 74/100 |
*Entry plan list price × 10 seats × 12 months, billed annually, from each vendor's pricing page on Oct 27, 2026. Entry plans differ in features; see each tool below. Scores use the same six weighted criteria as our CRM rankings.
The alternatives
Starting priceFrom $14/seat/moLite, billed annually
Free trial / plan14-day free trial
Vettlo score82/100
Pipedrive is a deal-centric CRM built around a visual pipeline, activity reminders and simple automation.
What you gain over HubSpot
- Sequences, workflow automation and forecast reports listed on the $39 Growth plan
- Fast for reps to adopt, no admin needed
- No onboarding fee listed
What you give up
- No free plan (14-day trial instead)
- Marketing is an add-on, not a shared database
Skip it if: Not a fit if you need deep account hierarchies or complex permissions.
Starting priceFrom $14/user/moStandard, billed annually ($20 monthly); USD list price last confirmed Oct 2, 2026
Free trial / planFree for 3 users; 15-day trial
Vettlo score78/100
Zoho CRM offers workflow automation, territory management and analytics at lower price points, inside the wider Zoho suite.
What you gain over HubSpot
- Workflow automation, territories and analytics at lower prices
- Free edition for up to 3 users
What you give up
- A denser interface
- Thinner third-party integrations
Skip it if: Teams that prize a minimal interface may struggle with adoption.
Starting priceFrom $9/user/moGrowth, billed annually
Free trial / plan21-day free trial
Vettlo score76/100
Freshsales, from Freshworks, combines contact management, deal pipelines, built-in phone and AI-assisted lead scoring.
What you gain over HubSpot
- Built-in phone, email and AI-assisted lead scoring
- Entry price of $9/user/mo billed annually
- 21-day free trial
What you give up
- Narrower customization
- Reporting depth varies by tier
Skip it if: Not ideal if your process needs heavy custom objects.
Starting priceFrom $25/user/moStarter Suite, monthly or annual
Free trial / planFree Suite + free trial
Vettlo score91/100
Sales Cloud is the most customizable CRM on this list, with a deep ecosystem of apps, consultants and admins.
What you gain over HubSpot
- Deepest customization and largest ecosystem
- Scales to very large organizations
What you give up
- Needs admin resources
- Total cost goes well beyond the license
Skip it if: Overkill for teams under about 20 reps without an admin.
Starting priceFrom $35/user/moEssentials, billed annually ($9 Solo plan for 1 user)
Free trial / plan14-day free trial
Vettlo score75/100
Close is a CRM with built-in calling, SMS and email sequences, built for inside sales teams that live on the phone.
What you gain over HubSpot
- Calling, SMS and sequences built in
- Quick to work through call lists
What you give up
- Workflows and the power dialer are listed from the $99 Growth plan
- Less suited to field sales
Skip it if: Enterprise teams with long, multi-threaded deals may find it limiting.
Starting priceFrom $35/user/moPlus, billed annually ($44 monthly)
Free trial / planFree plan (3 seats); 14-day Pro trial
Vettlo score74/100
Attio is a newer CRM with a flexible, spreadsheet-like data model that syncs email and calendar data to build records automatically.
What you gain over HubSpot
- Flexible objects and views without an admin
- Free plan for up to 3 seats
What you give up
- Younger product with a smaller ecosystem
- Fewer mature forecasting features
Skip it if: Teams that need established forecasting and CPQ should look at incumbents first.
How we picked these alternatives
Every tool here is from our CRM shortlist and cleared our 70-point bar. We ordered them by how well each one solves the most common reasons teams leave HubSpot, not only by overall score. See our methodology.
HubSpot alternatives FAQ
What is the best alternative to HubSpot Sales Hub?
For most small and mid-sized sales teams, Pipedrive: it lists sequences, automation and forecast reports on its $39 Growth plan, while HubSpot lists sequences and forecasting from Professional at $90 per seat plus onboarding. Enterprises with complex processes should look at Salesforce.
Is there a free alternative to HubSpot?
HubSpot itself has a free plan for up to 2 users. Zoho CRM's free edition covers up to 3 users and Attio's free plan covers up to 3 seats.
What is cheaper than HubSpot Sales Hub Professional?
Pipedrive Growth ($39/seat/mo), Freshsales Pro ($39/user/mo) and Zoho CRM Professional are all listed well below HubSpot Professional's $90 per seat, and none lists an onboarding fee. Check that each plan covers the workflows you need.
Should I leave HubSpot if my marketing runs on it?
Usually not. The shared database between marketing and sales is HubSpot's biggest advantage. Leaving means maintaining a sync between two systems.
Vettlo Editorial TeamResearched and written by the Vettlo editorial team using our methodology.