Short answer
The best Pipedrive alternative for most teams is HubSpot Sales Hub: best if you want marketing and sales on one database.
- HubSpot Sales Hub (88/100): best if you want marketing and sales on one database.
- Zoho CRM (78/100): best for more depth on a similar budget.
- Freshsales (76/100): best for built-in phone and lead scoring on a budget.
- Close (75/100): best for phone-heavy inside sales teams.
- Salesforce Sales Cloud (91/100): best when your process outgrows Pipedrive.
Pipedrive is one of the easiest CRMs for a small, pipeline-first sales team to adopt. Teams usually start looking elsewhere when they need marketing and sales on one database, deeper reporting across several teams, or calling built into the CRM. These are the alternatives we'd shortlist for each of those reasons.
Why teams look for Pipedrive alternatives
- You need marketing and sales on one database. Pipedrive's marketing features are add-ons rather than core, so inbound-led teams often end up syncing two systems.
- Reporting needs outgrow the pipeline view. Pipedrive lists custom-data reports from its Premium plan, and multi-team forecasting is lighter than enterprise CRMs.
- Your process gets complex. Deep account hierarchies, territories and granular permissions are where Pipedrive is weakest.
- You want calling inside the CRM. Pipedrive's pricing page doesn't list built-in calling, so phone-heavy teams often add a separate dialer.
Pipedrive alternatives compared
| Tool | Why pick it | Starting price | Free plan / trial | 10 seats, year one* | Vettlo score |
|---|
| Pipedrive (for reference) | Small, pipeline-first sales teams | From $14/seat/mo | 14-day trial | $1,680 | 82/100 |
| HubSpot Sales Hub | Best if you want marketing and sales on one database | From $7/seat/mo | Free plan for 2 users | $840 | 88/100 |
| Zoho CRM | Best for more depth on a similar budget | From $14/user/mo | Free for 3 users | $1,680 | 78/100 |
| Freshsales | Best for built-in phone and lead scoring on a budget | From $9/user/mo | 21-day trial | $1,080 | 76/100 |
| Close | Best for phone-heavy inside sales teams | From $35/user/mo | 14-day trial | $4,200 | 75/100 |
| Salesforce Sales Cloud | Best when your process outgrows Pipedrive | From $25/user/mo | Free Suite + trial | $3,000 | 91/100 |
| Attio | Best for startups that want a flexible data model | From $35/user/mo | Free plan for 3 seats | $4,200 | 74/100 |
*Entry plan list price × 10 seats × 12 months, billed annually, from each vendor's pricing page on Oct 27, 2026. Entry plans differ in features; see each tool below. Scores use the same six weighted criteria as our CRM rankings.
The alternatives
Starting priceFrom $7/seat/moStarter, billed annually ($20 monthly)
Free trial / planFree plan (up to 2 users)
Vettlo score88/100
HubSpot's CRM pairs a free contact and deal database with paid Sales Hub tiers that add sequences, forecasting and custom reporting.
What you gain over Pipedrive
- Marketing, lifecycle stages and attribution in the same records
- Free plan for up to 2 users
- Deeper custom reporting on Professional
What you give up
- Sequences and forecasting are listed from Professional ($90/seat/mo + $1,500 onboarding), against Pipedrive Growth at $39
- More setup than Pipedrive
Skip it if: Teams with complex territory rules or heavy CPQ needs may outgrow the mid tiers.
Starting priceFrom $14/user/moStandard, billed annually ($20 monthly); USD list price last confirmed Oct 2, 2026
Free trial / planFree for 3 users; 15-day trial
Vettlo score78/100
Zoho CRM offers workflow automation, territory management and analytics at lower price points, inside the wider Zoho suite.
What you gain over Pipedrive
- Territory management, workflow automation and analytics at entry-level prices
- Free edition for up to 3 users
- Fits the wider Zoho suite
What you give up
- A denser interface that takes reps longer to learn
- Thinner third-party integrations than HubSpot or Salesforce
Skip it if: Teams that prize a minimal interface may struggle with adoption.
Starting priceFrom $9/user/moGrowth, billed annually
Free trial / plan21-day free trial
Vettlo score76/100
Freshsales, from Freshworks, combines contact management, deal pipelines, built-in phone and AI-assisted lead scoring.
What you gain over Pipedrive
- Built-in phone and email
- AI-assisted lead and deal scoring
- Lowest entry price on this list at $9/user/mo
What you give up
- Narrower customization than Salesforce or Zoho
- Reporting depth varies by tier
Skip it if: Not ideal if your process needs heavy custom objects.
Starting priceFrom $35/user/moEssentials, billed annually ($9 Solo plan for 1 user)
Free trial / plan14-day free trial
Vettlo score75/100
Close is a CRM with built-in calling, SMS and email sequences, built for inside sales teams that live on the phone.
What you gain over Pipedrive
- Calling, SMS and email sequences inside the CRM
- Fast to work through call lists
What you give up
- Workflows and the power dialer are listed from Close's Growth plan ($99/user/mo)
- Less suited to field sales or complex account management
Skip it if: Enterprise teams with long, multi-threaded deals may find it limiting.
Starting priceFrom $25/user/moStarter Suite, monthly or annual
Free trial / planFree Suite + free trial
Vettlo score91/100
Sales Cloud is the most customizable CRM on this list, with a deep ecosystem of apps, consultants and admins.
What you gain over Pipedrive
- The deepest customization of objects, rules and permissions
- The largest app and partner ecosystem
- Scales to very large organizations
What you give up
- Needs admin resources to configure and maintain
- Total cost goes well beyond the license
Skip it if: Overkill for teams under about 20 reps without an admin.
Starting priceFrom $35/user/moPlus, billed annually ($44 monthly)
Free trial / planFree plan (3 seats); 14-day Pro trial
Vettlo score74/100
Attio is a newer CRM with a flexible, spreadsheet-like data model that syncs email and calendar data to build records automatically.
What you gain over Pipedrive
- Model your own objects, such as partners or investors, without an admin
- Records built automatically from email and calendar
- Free plan for up to 3 seats
What you give up
- Younger product with a smaller ecosystem
- Fewer mature forecasting features than incumbents
Skip it if: Teams that need established forecasting and CPQ should look at incumbents first.
How we picked these alternatives
Every tool here is from our CRM shortlist and cleared our 70-point bar. We ordered them by how well each one solves the most common reasons teams leave Pipedrive, not only by overall score. See our methodology.
Pipedrive alternatives FAQ
What is the best free alternative to Pipedrive?
Pipedrive has no free plan. HubSpot's free plan covers up to 2 users, Zoho CRM's free edition covers up to 3 users, and Attio's free plan covers up to 3 seats.
What is cheaper than Pipedrive?
On entry list prices billed annually, Freshsales Growth ($9/user/mo) and HubSpot Sales Hub Starter ($7/seat/mo) start below Pipedrive Lite ($14). Zoho CRM Standard matches it at $14. Compare plan features too: entry plans differ in what they include.
Is HubSpot better than Pipedrive?
HubSpot is better if your marketing runs on HubSpot or you need deep custom reporting. Pipedrive is better value if you need sequences, automation and forecast reports without HubSpot Professional pricing. See our full HubSpot vs Pipedrive comparison.
Which Pipedrive alternative is best for enterprise teams?
Salesforce Sales Cloud, which scores highest in our CRM rankings for pipeline management, automation and reporting, though it needs admin resources and costs more in total.
Vettlo Editorial TeamResearched and written by the Vettlo editorial team using our methodology.