Starting price$10.80/moComfort, 500 subscribers, billed yearly ($12 monthly); $17.10 at 1,000
Free trial / planFree plan (250 subscribers); 14-day trial
Vettlo score85/100
G2 user rating4.6/51,114 reviews
MailerLite Review (2026): Pricing, Pros and Cons
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Short answer
MailerLite ranks #1 of 6 in our email marketing tools ranking (85/100). Best for small businesses that want automation at a low price. Paid plans start at $10.80/mo (Comfort, 500 subscribers, billed yearly ($12 monthly); $17.10 at 1,000).
What is MailerLite?
MailerLite is an email marketing tool with an automation builder, landing pages, websites and signup forms. Comfort includes 50 automations and 3 seats; Power ($22.50 billed yearly at 500 subscribers) adds unlimited emails, automations and seats, multiple automation triggers and 24/7 live chat support.
Who it's best for
Small businesses, creators and lean marketing teams that want newsletters and automations without a steep learning curve.
Why we rank it
It's the easiest tool here and among the cheapest at every list size, and the free plan already includes automations and a landing page.
Pros and cons
Strengths
- Free plan with 3 automations and a landing page
- Low prices that scale gently with list size
- Easy to learn
Watch-outs
- Multiple automation triggers need Power
- Free plan locks campaigns above 250 subscribers
Skip it if: You need deep ecommerce data or a built-in sales CRM.
MailerLite pricing
Paid plans start at $10.80/mo (Comfort, 500 subscribers, billed yearly ($12 monthly); $17.10 at 1,000). Free plan or trial: Free plan (250 subscribers); 14-day trial.
From MailerLite's pricing page, checked on the date at the top of this review. See how it compares on price in our email marketing tools pricing overview.
MailerLite plans
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 250 subscribers, 2,500 emails a month, 2 seats, 3 automations, 1 website and 1 landing page |
| Comfort | $10.80/mo billed yearly ($129.60 a year) or $12 monthly, at 500 subscribers | 5,000 emails a month, 3 seats, 50 automations, 10 sites, 10 forms, email support |
| Power | $22.50/mo billed yearly ($270 a year) or $25 monthly, at 500 subscribers | Unlimited emails, seats, automations, forms and sites, multiple automation triggers, 24/7 live chat |
| Enterprise | Custom | 200K+ subscribers, custom sending volume, dedicated IP, deliverability support, onboarding |
Which MailerLite plan includes what
The first plan where each feature appears on MailerLite's pricing page.
| Feature | First included on |
|---|---|
| Remove the MailerLite logo | Comfort |
| Full API and MCP access | Comfort |
| HeyLite intelligence (AI features) | Comfort |
| Unlimited newsletter templates | Comfort |
| Multiple automation triggers | Power |
| Unlimited user seats | Power |
| 24/7 live chat support | Power |
| Dedicated IP | Enterprise |
MailerLite plan limits
| Limit | Free | Comfort | Power |
|---|---|---|---|
| Monthly emails | 2,500 | 5,000 (at 500 subscribers) | Unlimited |
| User seats | 2 | 3 | Unlimited |
| Active automations | 3 | 50 | Unlimited |
| Steps per automation | 5 | 100 | 100 |
| Websites and landing pages | 1 website and 1 landing page | 10 | Unlimited |
| Active forms | 3 | 10 | Unlimited |
| Digital products and bookings | 1 | 5 | Unlimited |
- Every plan can be tried with 14 days of premium features, no credit card required.
- Paid prices rise with subscriber count; the prices above are for up to 500 subscribers.
Source: MailerLite pricing, checked Nov 1, 2026.
How we scored MailerLite
Email marketing score: 85/100
Email builder & templates (15%)4/5
Automation (25%)4/5
Segmentation & personalization (15%)3.5/5
Deliverability & reporting (15%)4/5
Ease of use (15%)5/5
Price & value (15%)5/5
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
How MailerLite compares
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | MailerLite | Small businesses that want automation at a low price | $10.80/mo | 85/100 |
| 2 | Klaviyo | Ecommerce brands | $20/mo | 84/100 |
| 3 | ActiveCampaign | Advanced automation | $15/mo | 84/100 |
| 4 | Brevo | High-volume senders on a budget | $8.08/mo | 83/100 |
| 5 | Mailchimp | Beginners who want a familiar all-rounder | $13/mo | 79/100 |
| 6 | Kit | Creators and newsletters | $33/mo | 77/100 |
Alternatives and comparisons
MailerLite FAQ
How much does MailerLite cost?
Paid plans start at $10.80/mo (Comfort, 500 subscribers, billed yearly ($12 monthly); $17.10 at 1,000). Free plan or trial: Free plan (250 subscribers); 14-day trial.
Is MailerLite worth it?
MailerLite scores 85/100 in our email marketing tools ranking, where it is best for small businesses that want automation at a low price. It's a weaker fit if: you need deep ecommerce data or a built-in sales CRM.
Does MailerLite have a free plan or trial?
Free plan (250 subscribers); 14-day trial.
What are the best MailerLite alternatives?
In our email marketing tools ranking, the closest alternatives are Klaviyo, ActiveCampaign and Brevo.