Starting price$20/moEmail, 500 active profiles, 5,000 emails a month; $30 at 1,000
Free trial / planFree plan (250 profiles, 500 emails a month)
Vettlo score84/100
G2 user rating4.6/51,370 reviews
Klaviyo Review (2026): Pricing, Pros and Cons
We may earn money when you click links on this page. Partner compensation may affect which products we include and where they appear. See how we make money.
Short answer
Klaviyo ranks #2 of 6 in our email marketing tools ranking (84/100). Best for ecommerce brands. Paid plans start at $20/mo (Email, 500 active profiles, 5,000 emails a month; $30 at 1,000).
What is Klaviyo?
Klaviyo is a B2C marketing platform built on customer profiles that combine store, email and SMS data. Paid email plans are priced by active profiles, with 10 email sends per profile per month, and SMS, reviews and other products are billed on top.
Who it's best for
Online stores on Shopify, WooCommerce and similar platforms that want flows driven by purchase and browsing data.
Why we rank it
Its segmentation and automated flows use real-time store data, and paid plans include predictive analytics and generative AI for segments, content and flows.
Pros and cons
Strengths
- Segments and flows built on real-time ecommerce data
- Predictive analytics on paid plans
- 350+ integrations
Watch-outs
- Price rises quickly with active profiles
- Email support on the free plan only for the first 60 days
- More than a B2B newsletter needs
Skip it if: You're a B2B company sending newsletters and lead nurture emails.
Klaviyo pricing
Paid plans start at $20/mo (Email, 500 active profiles, 5,000 emails a month; $30 at 1,000). Free plan or trial: Free plan (250 profiles, 500 emails a month).
From Klaviyo's pricing page, checked on the date at the top of this review. See how it compares on price in our email marketing tools pricing overview.
How we scored Klaviyo
Email marketing score: 84/100
Email builder & templates (15%)4.5/5
Automation (25%)5/5
Segmentation & personalization (15%)4.5/5
Deliverability & reporting (15%)4.5/5
Ease of use (15%)3.5/5
Price & value (15%)2.5/5
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
How Klaviyo compares
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | MailerLite | Small businesses that want automation at a low price | $10.80/mo | 85/100 |
| 2 | Klaviyo | Ecommerce brands | $20/mo | 84/100 |
| 3 | ActiveCampaign | Advanced automation | $15/mo | 84/100 |
| 4 | Brevo | High-volume senders on a budget | $8.08/mo | 83/100 |
| 5 | Mailchimp | Beginners who want a familiar all-rounder | $13/mo | 79/100 |
| 6 | Kit | Creators and newsletters | $33/mo | 77/100 |
Alternatives and comparisons
Klaviyo FAQ
How much does Klaviyo cost?
Paid plans start at $20/mo (Email, 500 active profiles, 5,000 emails a month; $30 at 1,000). Free plan or trial: Free plan (250 profiles, 500 emails a month).
Is Klaviyo worth it?
Klaviyo scores 84/100 in our email marketing tools ranking, where it is best for ecommerce brands. It's a weaker fit if: you're a B2B company sending newsletters and lead nurture emails.
Does Klaviyo have a free plan or trial?
Free plan (250 profiles, 500 emails a month).
What are the best Klaviyo alternatives?
In our email marketing tools ranking, the closest alternatives are MailerLite, ActiveCampaign and Brevo.