Starting price$8.08/moStarter, 5,000 emails a month, billed yearly ($9 monthly); Standard $16.17
Free trial / planFree plan (300 emails a day)
Vettlo score83/100
G2 user rating4.5/52,743 reviews
Brevo Review (2026): Pricing, Pros and Cons
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Short answer
Brevo ranks #4 of 6 in our email marketing tools ranking (83/100) and #3 of 5 in our marketing automation tools ranking (82/100). Best for high-volume senders on a budget. Paid plans start at $8.08/mo (Starter, 5,000 emails a month, billed yearly ($9 monthly); Standard $16.17).
What is Brevo?
Brevo (formerly Sendinblue) combines email, SMS and transactional email, priced by monthly email volume rather than contacts. Standard adds unlimited multi-step automations, A/B testing, send-time optimization and a landing page, and removes the Brevo footer; Professional ($449.08 a month billed yearly) adds WhatsApp, 10 seats and phone support.
Who it's best for
Businesses with large lists that send a few campaigns a month and want marketing and transactional email in one place.
Why we rank it
Pricing by sends instead of contacts keeps the bill low for big lists, and Standard includes automation and A/B testing at $16.17 a month billed yearly.
Pros and cons
Strengths
- Priced by emails sent, not contacts
- Unlimited automations and A/B testing on Standard
- Free plan sends 300 emails a day
Watch-outs
- Starter has no automation or A/B testing
- Extra seats are a paid add-on on Standard; 10 included on Professional
- SMS credits sold separately
Skip it if: You need advanced ecommerce flows or a large team on a mid-priced plan.
Brevo pricing
Paid plans start at $8.08/mo (Starter, 5,000 emails a month, billed yearly ($9 monthly); Standard $16.17). Free plan or trial: Free plan (300 emails a day).
From Brevo's pricing page, checked on the date at the top of this review. See how it compares on price in our email marketing tools pricing overview.
How we scored Brevo
Email marketing score: 83/100
Email builder & templates (15%)4/5
Automation (25%)4/5
Segmentation & personalization (15%)4/5
Deliverability & reporting (15%)4/5
Ease of use (15%)4/5
Price & value (15%)5/5
Marketing Automation score: 82/100
Automation & journeys (25%)4/5
Lead management & scoring (15%)3/5
Email & channels (15%)4.5/5
Reporting & attribution (15%)3.5/5
Ease of use & setup (10%)4.5/5
Price & value (20%)5/5
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
How Brevo compares
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | MailerLite | Small businesses that want automation at a low price | $10.80/mo | 85/100 |
| 2 | Klaviyo | Ecommerce brands | $20/mo | 84/100 |
| 3 | ActiveCampaign | Advanced automation | $15/mo | 84/100 |
| 4 | Brevo | High-volume senders on a budget | $8.08/mo | 83/100 |
| 5 | Mailchimp | Beginners who want a familiar all-rounder | $13/mo | 79/100 |
| 6 | Kit | Creators and newsletters | $33/mo | 77/100 |
Alternatives and comparisons
Brevo FAQ
How much does Brevo cost?
Paid plans start at $8.08/mo (Starter, 5,000 emails a month, billed yearly ($9 monthly); Standard $16.17). Free plan or trial: Free plan (300 emails a day).
Is Brevo worth it?
Brevo scores 83/100 in our email marketing tools ranking, where it is best for high-volume senders on a budget. It's a weaker fit if: you need advanced ecommerce flows or a large team on a mid-priced plan.
Does Brevo have a free plan or trial?
Free plan (300 emails a day).
What are the best Brevo alternatives?
In our email marketing tools ranking, the closest alternatives are MailerLite, Klaviyo and ActiveCampaign.