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Best Marketing Software in 2026

The software marketing teams use to reach and convert buyers: email marketing for newsletters and automated campaigns, marketing automation for lead nurturing and scoring, SEO tools and social media management. Each shortlist compares what you pay at the same list size and which plan unlocks the automation you need.

Short answer

Our top picks across 1 marketing category, from shortlists scored on published criteria:

  • MailerLite (85/100): our top pick for email marketing software.

Marketing software categories

Coming next

We're researching these categories and will publish them as soon as pricing and data are verified: marketing automation tools, SEO tools, social media management tools.

Marketing software FAQ

What is the best email marketing software?

MailerLite ranks first of the 6 email marketing software we scored, at 85/100. See the full shortlist for who each tool is for and what it costs.

How does Vettlo rank marketing software?

Each category has its own weighted criteria, published on the review. Tools get a 0 to 5 rating per criterion, converted to a score out of 100; vendors cannot pay for a position. See our methodology page for details.