Starting price$33/moCreator, 1,000 subscribers, billed yearly ($390 a year)
Free trial / planFree plan (up to 10,000 subscribers); 14-day trial
Vettlo score77/100
G2 user rating4.4/5236 reviews
Kit Review (2026): Pricing, Pros and Cons
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Short answer
Kit ranks #6 of 6 in our email marketing tools ranking (77/100). Best for creators and newsletters. Paid plans start at $33/mo (Creator, 1,000 subscribers, billed yearly ($390 a year)).
What is Kit?
Kit (formerly ConvertKit) is email marketing for creators. The free plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms; Creator adds visual automations and sequences; Pro adds a newsletter referral system, deliverability reporting and advanced reporting.
Who it's best for
Creators, writers and solo businesses that grow and monetize a newsletter.
Why we rank it
Its free plan is the most generous here for list size, and paid newsletters and creator tools are built in.
Pros and cons
Strengths
- Free plan for up to 10,000 subscribers
- Paid newsletters and creator tools
- 14-day trial with no card
Watch-outs
- Automations and sequences need Creator
- Fewer B2B and ecommerce features
- Free plan has 1 user
Skip it if: You run B2B lead nurturing or an online store with complex flows.
Kit pricing
Paid plans start at $33/mo (Creator, 1,000 subscribers, billed yearly ($390 a year)). Free plan or trial: Free plan (up to 10,000 subscribers); 14-day trial.
From Kit's pricing page, checked on the date at the top of this review. See how it compares on price in our email marketing tools pricing overview.
How we scored Kit
Email marketing score: 77/100
Email builder & templates (15%)3.5/5
Automation (25%)4/5
Segmentation & personalization (15%)3.5/5
Deliverability & reporting (15%)3.5/5
Ease of use (15%)4.5/5
Price & value (15%)4/5
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
How Kit compares
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | MailerLite | Small businesses that want automation at a low price | $10.80/mo | 85/100 |
| 2 | Klaviyo | Ecommerce brands | $20/mo | 84/100 |
| 3 | ActiveCampaign | Advanced automation | $15/mo | 84/100 |
| 4 | Brevo | High-volume senders on a budget | $8.08/mo | 83/100 |
| 5 | Mailchimp | Beginners who want a familiar all-rounder | $13/mo | 79/100 |
| 6 | Kit | Creators and newsletters | $33/mo | 77/100 |
Alternatives and comparisons
Kit FAQ
How much does Kit cost?
Paid plans start at $33/mo (Creator, 1,000 subscribers, billed yearly ($390 a year)). Free plan or trial: Free plan (up to 10,000 subscribers); 14-day trial.
Is Kit worth it?
Kit scores 77/100 in our email marketing tools ranking, where it is best for creators and newsletters. It's a weaker fit if: you run B2B lead nurturing or an online store with complex flows.
Does Kit have a free plan or trial?
Free plan (up to 10,000 subscribers); 14-day trial.
What are the best Kit alternatives?
In our email marketing tools ranking, the closest alternatives are MailerLite, Klaviyo and ActiveCampaign.