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ActiveCampaign ranks #1 of 5 in our marketing automation tools ranking (86/100) and #3 of 6 in our email marketing tools ranking (84/100). Best for small and mid-sized teams that want deep automation at a low price. Paid plans start at $15/mo (Starter, 1,000 contacts, billed yearly; Plus $49, Pro $79, Enterprise $145).
ActiveCampaign is a marketing automation platform built around a visual automation builder with branching and multiple triggers. Starter ($15 a month at 1,000 contacts, billed yearly) caps automations at 5 actions each; Plus ($49) removes the cap and adds landing pages and sales automation; Pro ($79) adds split testing inside automations, predictive sending and attribution, with 3 users; Enterprise ($145) adds custom objects, custom reporting and 5 users.
Small and mid-sized B2B and B2C teams that want branching, multi-step journeys without paying enterprise prices.
It offers the most automation for the money here: unlimited automation actions start at $49 a month, and attribution and predictive sending at $79, against $800 a month plus onboarding for comparable HubSpot workflows.
Skip it if: You need built-in lead scoring and custom reports on one plan without add-ons.
Paid plans start at $15/mo (Starter, 1,000 contacts, billed yearly; Plus $49, Pro $79, Enterprise $145). Free plan or trial: 14-day trial, no card needed.
From ActiveCampaign's pricing page, checked on the date at the top of this review. See how it compares on price in our marketing automation tools pricing overview.
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | ActiveCampaign | Small and mid-sized teams that want deep automation at a low price | $15/mo | 86/100 |
| 2 | HubSpot Marketing Hub | Best all-in-one platform for teams that already use HubSpot CRM | $7/seat/mo | 85/100 |
| 3 | Brevo | Budget automation priced by emails sent | $9/mo | 82/100 |
| 4 | Salesforce Marketing Cloud Account Engagement | B2B teams that run sales on Salesforce | $1,250/mo | 76/100 |
| 5 | Customer.io | Product-led companies messaging users on behavior | $100/mo | 74/100 |
Paid plans start at $15/mo (Starter, 1,000 contacts, billed yearly; Plus $49, Pro $79, Enterprise $145). Free plan or trial: 14-day trial, no card needed.
ActiveCampaign scores 86/100 in our marketing automation tools ranking, where it is best for small and mid-sized teams that want deep automation at a low price. It's a weaker fit if: you need built-in lead scoring and custom reports on one plan without add-ons.
14-day trial, no card needed.
In our marketing automation tools ranking, the closest alternatives are HubSpot Marketing Hub, Brevo and Salesforce Marketing Cloud Account Engagement.