We may earn money when you click links on this page. Partner compensation may affect which products we include and where they appear. See how we make money.
HubSpot Marketing Hub ranks #2 of 5 in our marketing automation tools ranking (85/100). Best all-in-one platform for teams that already use HubSpot CRM. Paid plans start at $7/seat/mo (Starter, 1,000 marketing contacts (also listed at $20/seat); Professional $800/mo billed annually).
HubSpot Marketing Hub is the marketing suite on HubSpot's CRM. Starter includes 1,000 marketing contacts and limited automation (up to 10 automated actions for email). Professional ($800 a month billed annually, $890 monthly) includes 3 seats, 2,000 contacts, omni-channel workflows (up to 300), lead scoring (up to 5 scores) and up to 100 custom reports, with a $3,000 one-time onboarding fee. Enterprise ($3,600 a month, 5 seats, 10,000 contacts, $7,000 onboarding) adds A/B testing, multi-touch revenue attribution and up to 1,000 workflows.
Mid-sized B2B teams that want marketing, CRM and reporting in one system and can budget for Professional.
Professional puts workflows, lead scoring and custom reports on one plan connected to the CRM, and Enterprise adds multi-touch revenue attribution, which few tools here include.
Skip it if: You need multi-step automation on a budget under a few hundred dollars a month.
Paid plans start at $7/seat/mo (Starter, 1,000 marketing contacts (also listed at $20/seat); Professional $800/mo billed annually). Free plan or trial: Free plan (up to 2 users).
From HubSpot Marketing Hub's pricing page, checked on the date at the top of this review. See how it compares on price in our marketing automation tools pricing overview.
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | ActiveCampaign | Small and mid-sized teams that want deep automation at a low price | $15/mo | 86/100 |
| 2 | HubSpot Marketing Hub | Best all-in-one platform for teams that already use HubSpot CRM | $7/seat/mo | 85/100 |
| 3 | Brevo | Budget automation priced by emails sent | $9/mo | 82/100 |
| 4 | Salesforce Marketing Cloud Account Engagement | B2B teams that run sales on Salesforce | $1,250/mo | 76/100 |
| 5 | Customer.io | Product-led companies messaging users on behavior | $100/mo | 74/100 |
Paid plans start at $7/seat/mo (Starter, 1,000 marketing contacts (also listed at $20/seat); Professional $800/mo billed annually). Free plan or trial: Free plan (up to 2 users).
HubSpot Marketing Hub scores 85/100 in our marketing automation tools ranking, where it is best all-in-one platform for teams that already use HubSpot CRM. It's a weaker fit if: you need multi-step automation on a budget under a few hundred dollars a month.
Free plan (up to 2 users).
In our marketing automation tools ranking, the closest alternatives are ActiveCampaign, Brevo and Salesforce Marketing Cloud Account Engagement.