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Salesforce Marketing Cloud Account Engagement ranks #4 of 5 in our marketing automation tools ranking (76/100). Best for B2B teams that run sales on Salesforce. Paid plans start at $1,250/mo (Growth+, per org, 10,000 contacts, billed annually; Plus+ $2,750).
Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation product, priced per org per month on an annual contract. Growth+ ($1,250, 10,000 contacts) includes lead nurturing and scoring, 50 forms and landing pages and 25,000 API calls a day. Plus+ ($2,750) adds AI-powered scoring, B2B Marketing Analytics with 5 licenses and unlimited forms and landing pages. Advanced+ ($4,400) adds 2 business units and a dedicated IP; Premium+ ($15,000) includes 75,000 contacts.
B2B companies with a Salesforce admin that need scoring and analytics tied to Salesforce opportunities.
Lead scoring is included from the first edition, and Plus+ adds AI-powered scoring and B2B Marketing Analytics for pipeline reporting.
Skip it if: You don't use Salesforce, or your budget is under $1,000 a month.
Paid plans start at $1,250/mo (Growth+, per org, 10,000 contacts, billed annually; Plus+ $2,750). Free plan or trial: None listed; demo on request.
From Salesforce Marketing Cloud Account Engagement's pricing page, checked on the date at the top of this review. See how it compares on price in our marketing automation tools pricing overview.
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | ActiveCampaign | Small and mid-sized teams that want deep automation at a low price | $15/mo | 86/100 |
| 2 | HubSpot Marketing Hub | Best all-in-one platform for teams that already use HubSpot CRM | $7/seat/mo | 85/100 |
| 3 | Brevo | Budget automation priced by emails sent | $9/mo | 82/100 |
| 4 | Salesforce Marketing Cloud Account Engagement | B2B teams that run sales on Salesforce | $1,250/mo | 76/100 |
| 5 | Customer.io | Product-led companies messaging users on behavior | $100/mo | 74/100 |
Paid plans start at $1,250/mo (Growth+, per org, 10,000 contacts, billed annually; Plus+ $2,750). Free plan or trial: None listed; demo on request.
Salesforce Marketing Cloud Account Engagement scores 76/100 in our marketing automation tools ranking, where it is best for B2B teams that run sales on Salesforce. It's a weaker fit if: you don't use Salesforce, or your budget is under $1,000 a month.
None listed; demo on request.
In our marketing automation tools ranking, the closest alternatives are ActiveCampaign, HubSpot Marketing Hub and Brevo.