Short answer
The best HubSpot Marketing Hub alternative for most teams is ActiveCampaign (86/100). Unlimited automation actions from $49 a month at 1,000 contacts; attribution on Pro at $79 a month, with no onboarding fee.
- ActiveCampaign (86/100): best overall alternative.
- Brevo (82/100): best low-cost alternative.
- Salesforce Marketing Cloud Account Engagement (76/100): best for Salesforce CRM users.
- Customer.io (74/100): best for product-led companies.
HubSpot Marketing Hub is the platform many B2B teams start with, but the jump from Starter to Professional ($800 a month billed annually plus a $3,000 onboarding fee) sends many of them looking. These are the alternatives we'd shortlist, depending on whether you want lower prices, Salesforce-native scoring or event-driven journeys.
Why teams look for HubSpot Marketing Hub alternatives
- The Professional price jump. Starter is priced per seat, but full workflows, lead scoring and custom reports start on Professional at $800 a month billed annually ($890 monthly).
- Onboarding fees. Professional requires a $3,000 one-time onboarding fee and Enterprise $7,000.
- Contacts and seats add up. Professional includes 2,000 marketing contacts and 3 seats; extra seats cost $45 a month.
- Attribution needs Enterprise. Multi-touch revenue attribution and A/B testing are listed on Enterprise, from $3,600 a month.
HubSpot Marketing Hub alternatives compared
| Tool | Why pick it | Starting price | Free plan / trial | Vettlo score |
|---|
| HubSpot Marketing Hub (for reference) | Best all-in-one platform for teams that already use HubSpot CRM | $7/seat/mo | Free plan | 85/100 |
| ActiveCampaign | Best overall alternative | $15/mo | 14-day trial | 86/100 |
| Brevo | Best low-cost alternative | $9/mo | Free plan | 82/100 |
| Salesforce Marketing Cloud Account Engagement | Best for Salesforce CRM users | $1,250/mo | Demo only | 76/100 |
| Customer.io | Best for product-led companies | $100/mo | Free trial | 74/100 |
Starting prices are the cheapest paid plan on each vendor's pricing pages on Oct 31, 2026, at the smallest contact or email tier shown. ActiveCampaign is billed yearly for 1,000 contacts; its pricing page didn't display amounts to us, so its prices are from ActiveCampaign's own HubSpot comparison page. HubSpot's pricing page shows Marketing Hub Starter at both $7 and $20 per seat and labels lower Starter prices as limited-time offers for new customers. Brevo's prices are from its help center and billed monthly (10% off yearly). Salesforce bills Account Engagement on an annual contract. Adobe Marketo Engage, Ortto and Zoho Marketing Automation didn't show prices we could verify, so they aren't scored. Scores use the same weighted criteria as our marketing automation software ranking.
The alternatives
Starting price$15/moStarter, 1,000 contacts, billed yearly; Plus $49, Pro $79, Enterprise $145
Free trial / plan14-day trial, no card needed
Vettlo score86/100
ActiveCampaign is a marketing automation platform built around a visual automation builder with branching and multiple triggers. Starter ($15 a month at 1,000 contacts, billed yearly) caps automations at 5 actions each; Plus ($49) removes the cap and adds landing pages and sales automation; Pro ($79) adds split testing inside automations, predictive sending and attribution, with 3 users; Enterprise ($145) adds custom objects, custom reporting and 5 users.
What you gain over HubSpot Marketing Hub
- Unlimited automation actions from $49 a month at 1,000 contacts
- Attribution on Pro at $79 a month, with no onboarding fee
What you give up
- Lead scoring is in the Pipelines add-on
- Custom reporting is an add-on below Enterprise
Skip it if: You need built-in lead scoring and custom reports on one plan without add-ons.
Starting price$9/moStarter, 5,000 emails a month, billed monthly; Standard $18 with automation
Free trial / planFree plan (300 emails a day)
Vettlo score82/100
Brevo (formerly Sendinblue) combines email, SMS and WhatsApp marketing and prices by emails sent rather than contacts. Standard (from $18 a month for 5,000 emails) adds unlimited multi-step workflows, A/B testing, AI send-time optimization and a landing page, with up to 3 users. Professional (from $499 a month for 150,000 emails) adds contact scoring and 10 users. Yearly billing saves 10%.
What you gain over HubSpot Marketing Hub
- Unlimited multi-step workflows and A/B testing from $18 a month
- Priced by emails sent, not contacts
What you give up
- Contact scoring only on Professional ($499 a month)
- No CRM-connected attribution
Skip it if: You need lead scoring and B2B attribution on a mid-priced plan.
Starting price$1,250/moGrowth+, per org, 10,000 contacts, billed annually; Plus+ $2,750
Free trial / planNone listed; demo on request
Vettlo score76/100
Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation product, priced per org per month on an annual contract. Growth+ ($1,250, 10,000 contacts) includes lead nurturing and scoring, 50 forms and landing pages and 25,000 API calls a day. Plus+ ($2,750) adds AI-powered scoring, B2B Marketing Analytics with 5 licenses and unlimited forms and landing pages. Advanced+ ($4,400) adds 2 business units and a dedicated IP; Premium+ ($15,000) includes 75,000 contacts.
What you gain over HubSpot Marketing Hub
- Lead scoring included from Growth+
- B2B Marketing Analytics on Plus+
What you give up
- $1,250 a month on an annual contract
- No free trial or free plan
Skip it if: You don't use Salesforce, or your budget is under $1,000 a month.
Starting price$100/moEssentials, 5,000 profiles and 1 million emails a month, billed monthly
Free trial / planFree trial (length not stated)
Vettlo score74/100
Customer.io is a messaging automation platform that triggers journeys from product and behavioral data. Essentials ($100 a month) includes 5,000 profiles, 1 million emails, the visual workflow builder, journeys, segments and 2 object types; extra profiles cost $0.009 each and extra emails $0.12 per 1,000. Premium (from $1,000 a month, billed annually) adds 10 object types, premium support, 90-day onboarding and HIPAA compliance at extra cost.
What you gain over HubSpot Marketing Hub
- Journeys triggered by product events and custom objects
- 1 million emails a month on $100 Essentials
What you give up
- No lead scoring or CRM listed
- Needs developer help to send event data
Skip it if: You're a B2B team that needs lead scoring and a sales handoff.
How we picked these alternatives
Every tool here comes from our marketing automation software shortlist. We ordered them by how well each one solves the most common reasons teams leave HubSpot Marketing Hub, not only by overall score. See our methodology.
HubSpot Marketing Hub alternatives FAQ
What is the best alternative to HubSpot Marketing Hub?
ActiveCampaign for most small and mid-sized teams: unlimited automation actions start at $49 a month and attribution at $79 for 1,000 contacts billed yearly, with no onboarding fee, against $800 a month plus $3,000 onboarding for HubSpot Professional.
What is cheaper than HubSpot Marketing Hub Professional?
ActiveCampaign Plus ($49 a month) and Pro ($79) at 1,000 contacts billed yearly, Brevo Standard ($18 a month for 5,000 emails) and Customer.io Essentials ($100 a month). Brevo Professional, with contact scoring, starts at $499 a month.
Which HubSpot alternative is best for Salesforce users?
Salesforce Marketing Cloud Account Engagement, which includes lead scoring from its $1,250-a-month Growth+ edition, billed annually.
Which HubSpot alternative has a free plan?
Brevo, whose free plan sends 300 emails a day. ActiveCampaign has a 14-day trial with no credit card.
Vettlo Editorial TeamResearched and written by the Vettlo editorial team using our methodology. Prices and plan details come from each vendor's public pricing page.