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Apollo.io has the highest-ranked free plan among the B2B contact data providers we rank (86/100): Free plan; 14-day trial. 3 of the 6 tools in our B2B contact data providers ranking list a free plan.
Every tool here comes from our main B2B contact data providers ranking, which scores B2B contact data providers on 6 weighted criteria. This page keeps only the tools whose pricing page lists a free plan (not just a time-limited trial), in the same order, and shows what each free plan includes and where paid plans start.
| # | Tool | Free plan | Paid plans from | Score |
|---|---|---|---|---|
| 1 | Free plan; 14-day trial | $49/seat/mo Basic, billed annually | 86/100 | |
| 2 | Free plan (40 credits a month) | $37.45/mo Starter, billed yearly, 4,800 credits per year, 1 seat | 81/100 | |
| 3 | Free plan; no card needed | $49/user/mo Starter, billed annually ($65 monthly) | 75/100 |
Starting prices are the lowest paid plan listed on each vendor's pricing page on Oct 14, 2026, billed annually where shown. ZoomInfo and Cognism list no public prices. Credit allowances differ by vendor; see each tool below.
Free plan: Free plan; 14-day trial.
When you outgrow it: paid plans start at $49/seat/mo (Basic, billed annually).
Apollo.io pairs a contact database its pricing page sizes at 240 million contacts and 30 million companies with email sequencing and core CRM integrations.
Free plan: Free plan (40 credits a month).
When you outgrow it: paid plans start at $37.45/mo (Starter, billed yearly, 4,800 credits per year, 1 seat).
Lusha is a self-serve contact data tool with a Chrome extension and CRM integrations. A verified email costs 1 credit and a phone number costs 5 credits.
Free plan: Free plan; no card needed.
When you outgrow it: paid plans start at $49/user/mo (Starter, billed annually ($65 monthly)).
Kaspr offers unlimited B2B emails on paid plans with a yearly allowance of phone numbers and direct emails: 1,200 phone credits on Starter and 2,400 on Business ($79/user/mo annually).
Apollo.io (Free plan; 14-day trial) ranks highest among the B2B contact data providers we rank that offer a free plan. Lusha, Kaspr also have free plans.
Yes, each tool on this page lists a free plan on its pricing page. Free plans have limits, shown in the table above, and paid plans add more users, usage and features.
Free plans typically cap users, records or monthly usage and leave out advanced automation, reporting and admin controls. Check each tool's limits against your team size before you commit.
When you hit a limit in the free plan or need a feature it leaves out. The table shows where each tool's paid plans start; our full B2B contact data providers ranking compares the paid tiers.