Short answer
HubSpot Sales Hub has the highest-ranked free plan among the CRM tools we rank (88/100): Free plan (up to 2 users). 3 of the 7 tools in our CRM tools ranking list a free plan.
Every tool here comes from our main CRM tools ranking, which scores CRM tools on 6 weighted criteria. This page keeps only the tools whose pricing page lists a free plan (not just a time-limited trial), in the same order, and shows what each free plan includes and where paid plans start.
The free plans
Free plan: Free plan (up to 2 users).
When you outgrow it: paid plans start at $7/seat/mo (Starter, billed annually ($20 monthly)).
HubSpot's CRM pairs a free contact and deal database with paid Sales Hub tiers that add sequences, forecasting and custom reporting.
Strengths
- Shared database with marketing removes most sync work
- Free CRM tier makes a low-risk start
- Large integration marketplace
Watch-outs
- Costs rise steeply between tiers and with seat count
- Advanced reporting and custom objects sit in upper tiers
Read our full HubSpot Sales Hub review →
Free plan: Free for 3 users; 15-day trial.
When you outgrow it: paid plans start at $14/user/mo (Standard, billed annually ($20 monthly); USD list price last confirmed Oct 2, 2026).
Zoho CRM offers workflow automation, territory management and analytics at lower price points, inside the wider Zoho suite.
Strengths
- Broad feature set for the price
- Fits well with other Zoho apps
- Customizable modules and workflows
Watch-outs
- Interface feels dense to new users
- Third-party integrations are thinner than HubSpot or Salesforce
Read our full Zoho CRM review →
Free plan: Free plan (3 seats); 14-day Pro trial.
When you outgrow it: paid plans start at $35/user/mo (Plus, billed annually ($44 monthly)).
Attio is a newer CRM with a flexible, spreadsheet-like data model that syncs email and calendar data to build records automatically.
Strengths
- Flexible objects and views without an admin
- Automatic enrichment from email and calendar
- Modern, fast interface
Watch-outs
- Younger product with a smaller ecosystem
- Fewer mature sales-specific features than incumbents
Read our full Attio review →
FAQ
What are the best free CRM tools?
HubSpot Sales Hub (Free plan (up to 2 users)) ranks highest among the CRM tools we rank that offer a free plan. Zoho CRM, Attio also have free plans.
Is there a completely free option?
Yes, each tool on this page lists a free plan on its pricing page. Free plans have limits, shown in the table above, and paid plans add more users, usage and features.
What do free plans usually leave out?
Free plans typically cap users, records or monthly usage and leave out advanced automation, reporting and admin controls. Check each tool's limits against your team size before you commit.
When should I move to a paid plan?
When you hit a limit in the free plan or need a feature it leaves out. The table shows where each tool's paid plans start; our full CRM tools ranking compares the paid tiers.
Vettlo Editorial TeamResearched and written by the Vettlo editorial team using our methodology. Prices and plan details come from each vendor's public pricing page.