Starting price$24/moBasic, billed annually, 2 users and 0.5 million rows; Standard $48 for 5 users and 1 million rows
Free trial / planFree plan (2 users, 10,000 rows); 15-day trial, no card
Vettlo score80/100
G2 user rating4.2/5290 reviews
Zoho Analytics Review (2026): Pricing, Pros and Cons
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Short answer
Zoho Analytics ranks #5 of 7 in our business intelligence tools ranking (80/100). Best for small businesses that report on their business apps. Paid plans start at $24/mo (Basic, billed annually, 2 users and 0.5 million rows; Standard $48 for 5 users and 1 million rows).
What is Zoho Analytics?
Zoho Analytics is a self-service BI tool that connects to databases, files and business apps, with reports, dashboards, data storytelling and AI credits on paid plans. Free covers 2 users and 10,000 rows; Basic (from $24 a month billed annually) covers 2 users, 0.5 million rows, 2 business app connectors and a daily refresh; Standard ($48) covers 5 users and 1 million rows with 50+ connectors and 8 refreshes a day; Premium (about $115) covers 15 users and 5 million rows.
Who it's best for
Small and mid-size businesses that want dashboards over their CRM, finance and marketing apps without a data team.
Why we rank it
It's the cheapest paid plan here that covers several users, with a free plan and many business app connectors.
Pros and cons
Strengths
- Free plan for 2 users and 10,000 rows
- Paid plans from $24 a month billed annually
- 50+ business app connectors from Standard
Watch-outs
- Plans cap rows: 0.5 million on Basic and 1 million on Standard
- Basic allows only 2 business app connectors and 1 refresh a day
- Lowest G2 rating here (4.2/5)
Skip it if: You need to analyze tens of millions of rows on a small budget.
Zoho Analytics pricing
Paid plans start at $24/mo (Basic, billed annually, 2 users and 0.5 million rows; Standard $48 for 5 users and 1 million rows). Free plan or trial: Free plan (2 users, 10,000 rows); 15-day trial, no card.
From Zoho Analytics's pricing page, checked on the date at the top of this review. See how it compares on price in our business intelligence tools pricing overview.
How we scored Zoho Analytics
Business intelligence score: 80/100
Data connectivity & modeling (20%)4/5
Visualization & dashboards (20%)4/5
Self-serve analysis & AI (15%)4/5
Sharing, embedding & governance (15%)3.5/5
Ease of use (15%)4/5
Price & value (15%)4.5/5
Each criterion is rated 0 to 5 and weighted for the category. See our methodology.
How Zoho Analytics compares
| # | Tool | Best for | Starting price | Score |
|---|---|---|---|---|
| 1 | Microsoft Power BI | Best overall and best value for most companies | $14/user/mo | 92/100 |
| 2 | Tableau | Visual analysis and dedicated analyst teams | $15/user/mo | 83/100 |
| 3 | Qlik Cloud Analytics | Large audiences priced by data, not seats | $300/mo | 82/100 |
| 4 | Metabase | Best open-source option for SQL-friendly teams | $100/mo | 81/100 |
| 5 | Zoho Analytics | Small businesses that report on their business apps | $24/mo | 80/100 |
| 6 | Data Studio | Best free tool for Google Analytics, Ads and Sheets reporting | $9/user/mo | 78/100 |
Alternatives and comparisons
Zoho Analytics FAQ
How much does Zoho Analytics cost?
Paid plans start at $24/mo (Basic, billed annually, 2 users and 0.5 million rows; Standard $48 for 5 users and 1 million rows). Free plan or trial: Free plan (2 users, 10,000 rows); 15-day trial, no card.
Is Zoho Analytics worth it?
Zoho Analytics scores 80/100 in our business intelligence tools ranking, where it is best for small businesses that report on their business apps. It's a weaker fit if: you need to analyze tens of millions of rows on a small budget.
Does Zoho Analytics have a free plan or trial?
Free plan (2 users, 10,000 rows); 15-day trial, no card.
What are the best Zoho Analytics alternatives?
In our business intelligence tools ranking, the closest alternatives are Microsoft Power BI, Tableau and Qlik Cloud Analytics.